The London Eye rotates above the South Bank, offering 360-degree views of the city from its glass capsules. Staying in this area means waking up on the Thames's south side—a stretch that has transformed into one of London's most vibrant cultural corridors.
The South Bank runs from Westminster Bridge to Tower Bridge, lined with theatres, galleries, and restaurants. The Tate Modern, Shakespeare's Globe, and the National Theatre are all walkable. Boutique hotels here often occupy converted warehouses or modern riverside developments, offering contemporary design with city views.
Transport is strong despite being south of the river—Waterloo station is one of London's busiest hubs, connecting to the Northern, Jubilee, Bakerloo, and Waterloo & City lines, plus national rail. Walking across Westminster Bridge to Parliament takes five minutes.
The South Bank comes alive in the evening. Street performers, riverside bars, and the glittering skyline of Westminster across the water create an atmosphere that's lively without being chaotic. For travelers who want modern London with historic London as the backdrop, this is the spot.